Research That Thinks While It Runs
From presidential debates to global ad campaigns, Mercury delivers the insights that shape strategy for the world's leading organizations in media, politics, and consumer research. Check out some of our case studies below, and let us know how we can work with you to produce data-backed decisions.
Data-Backed Pitches
for New Business
PR and communications agencies use Mercury's rapid concept tests to walk into competitive pitches armed with quantitative proof and qualitative depth — fielded in days, with Workbench reports ready hours after data close.
Ad Experience
Optimization
A leading streaming music service partnered with Mercury to test in-app ad appeal across five global markets. A fully functional mock environment let listeners interact with ads as they would in the real app — visual formats, audio transitions, interactivity, and skip behavior — while MercuryIQ captured the reasoning behind every preference.
Continuous Voter Sentiment Tracking
Mercury executes longitudinal tracking studies for political campaigns — monitoring voter sentiment, candidate perception, and issue salience as events unfold, debates air, and messages land. MercuryIQ probing within each wave surfaces the qualitative drivers behind every quantitative shift.
Optimized Political Ad Creative
Political campaigns rely on Mercury's M2M dial testing to evaluate ads before broadcast. Respondents rate spots moment-by-moment, exposing reactions invisible in conference-room debates — including cross-segment moments where opposition voters lift on a specific message beat. Media spend follows the creative proven to move voters.
Test Messages That Shape the Narrative
National organizations turn to Mercury when the stakes of communication are highest. Respondents identify exactly which words and phrases resonate, which fall flat, and which provoke unintended reactions — while MercuryIQ probing explores the emotional and cognitive reasoning behind every highlight.
Tested Passage