Q

Research has changed

Mercury Analytics has evolved from a research firm into an integrated intelligence platform designed to fundamentally change how organizations generate insight and make decisions.

Welcome to the new Mercury.

Intelligence Built
Into Every Research Layer

Mercury is not a reporting layer added after the fact. It is a full-stack AI research platform — embedding intelligence into study design, data collection, and analysis simultaneously. One secure, embeddable, API-first ecosystem.

Three Layers.

One Continuous Loop.

Most platforms force you to choose between collection and analysis. Mercury eliminates that choice by making them inseparable.

In-Survey Intelligence

MercuryIQ embeds adaptive AI probing directly inside surveys as they field — generating IDI-level qualitative depth at quantitative scale, in a single study.

Media & Message Testing

Proprietary dial testing, spotlight image testing, message resonance, and mediablogs — all deployable via API inside any survey platform clients already use.

Analytics Workbench + AI

Ask MercuryAI unifies every data source — surveys, IDIs, dial tests, focus groups — into a single conversational intelligence environment. Ask a question. Get a report.

Deploy Mercury In Existing Platforms

Mercury’s technologies are fully embeddable via API — operating inside client-owned surveys and environments without requiring workflow changes. Advanced media testing, MercuryIQ probing, and Workbench analysis integrate seamlessly wherever research runs.

 

Mercury NativeQualtricsDynataDecipherConfirmitAny Platform

Explore the API

// Mercury tools M2M dial testing Video + audio rating MercuryIQ probing AI follow-up at scale Message testing Text highlighting Spotlight testing Image heatmaps Flipbooks Print-like experience Full suite REST API { } JSON // Client platforms Qualtrics Dynata Decipher Confirmit Any survey platform API call POST /v2/embed/dial-test { "survey_id" : "QX-4821", "media_url" : "https://..." } Zero disruption Client owns all data Real-time data return Mercury tools deploy inside your existing workflow via API

What Makes Mercury AI Different

Generic AI tools analyze anything — and that's the problem. MercuryAI is purpose-built for research, with safeguards and controls that professional analysts demand.

Private & Secure

Your proprietary data never trains shared models. Each client operates in a fully sandboxed environment — your research stays yours, permanently.

Controlled & Focused

MercuryAI analyzes only your data — not the open internet. Structured analysis grounded in your research design, with no hallucinated trends or cross-client contamination.

Available in Minutes

Instant qualitative and quantitative analysis built directly into your research workflow. Included at no additional cost with all full-service projects.

10x
Faster time-to-insight vs. traditional analysis
100%
Client data sandboxed — never shared or used for training
Any
Platform deployable via API — no migration required
3min
Average time from last survey response to AI report ready

See the Full Platform in Action

A 30-minute demo covers the complete platform — MercuryIQ, media testing tools, API integration, and the Workbench.